Email Marketing
We have developed a process for collecting your clients emails, allowing you to communicate directly with them in a more personalized way.
What is Email Marketing?
Email marketing is a powerful form of marketing, that uses email to promote your business’s products or services directly to your customer. It helps make your customers aware of your new products or services. It should also play an important role in your overall marketing strategy.
Why is Email Marketing effective ?
Things to consider...
Email marketing allows you to effectively communicate with your customers and website visitors. Existing customers also appreciate being kept up-to-date on your promotions and new products. It costs five times more to acquire a new customer compared to retaining an existing customer, which makes email a cost-effective medium for customer retention.
How to build an email list?
Below are several effective strategies for building an email list containing your current and prospective customers.
1. Add a pop-up signup form on your homepage
2. Add a signup form in your website’s footer section
3. Collect email addresses at POS in-store
4. Add signup forms to your social media
5. Build personalized landing pages
6. Include a newsletter signup during eCommerce checkout
7. Run contests or giveaways on social media
8. Drive email signups with ad campaigns
9. Entice visitors with free lead magnet downloads
If you would like to add email marketing to your businesses digital marketing strategy, click the button below to contact us for more details.
Email Marketing Platforms
There are many email marketing platforms out there, and one of our tasks is to find one that fits your needs. .
Generally, I would recommend using Brevo for most small to medium sized businesses. Brevo’s FREE Tier package allows you to build an effective email marketing campaign.
